I define what gets built and why: business case, value model, functional specification, tech stack architecture, engineering direction. I am not an engineer and have no interest in becoming one. I am the person who decides what is worth building and can defend that decision in financial terms.
AI moved the hard part of software upstream, into the strategic decisions made before anybody writes code. That is a restatement of what I was doing at Microsoft in 2000, applied to a market that finally needs it.
In build
AGGEIO · public beta 3Q2026Platform for coaches, consultants, fractional executives and transformational leaders running cohort, mastermind and one-to-one programs. A proprietary analysis engine surfaces patterns within and across cohorts that the operator is too close to see.
IntelliStaQ · public beta 2Q2027Professional intelligence suite of fourteen integrated applications pulling pipeline, proposals, delivery and follow-through into one system, applying intelligence across all of it rather than one task at a time.
StackSupabase · Clerk · Stripe · Cloudflare · Vercel · GitHub · Loops.
Quantum Ravioli — product studioFounder and Product Lead. Specification, architecture and build direction. Development executed with AI coding agents under my direction.
Teams and budgets I have run
MicrosoftInternal content teams of 5–10, budgets $3M+. External production teams of 5–15 across video, multimedia, print and digital, budgets $150K–$4M.
Topaz BridgeCompany of 10. $5M budget.
AytopiaCompany of 9 including 2 engineers, 3 content, 2 finance. Two SaaS applications. $3M budget.
JustTagIt2 engineers, 3 marketing and sales. $3M budget.
NS8 · BioChar Global · Clean SolutionsTeams of 4–6, budgets $2M+.
Production, 2020 → present
Executive producer, creative and technical lead for a personal development publisher and media venture: a 150-hour video courseware library, 300+ produced audio programs, 100+ YouTube assets, and eight web properties co-written, designed and built with full SEO/AEO/GEO architecture, with GTM planning and implementation.